Good Hands Receivers

For the 2024 College Football Season, we created the Allstate Good Hands Receivers, a social campaign which spotlighted — you guessed it — college football receivers, who shared with us how they keep their teams in good hands.

We partnered with football commentator veteran Kirk Herbstreit to kick off the series, and newcomer Max Browne to interview our players. Both contributed invaluable expert knowledge about the game, players, and schools to our scripts.

The campaign ultimately shattered benchmarks in brand awareness on social media with 99M impressions and 142K engagements. Its performance set a new standard for Allstate’s native social content.

Kirk Herbstreit Series Launch Pts 1 and 2

Good Hands Receivers Interviews with Max Browne

Emeka Egbuka — The Ohio State University

Luther Burden III — Mizzou

Tez Johnson — University of Oregon

Tetairoa McMillan — University of Arizona

CW: Annie Roche / Producer: Eric Faber / ACD: Ashley Staker / GCD: Amy Rogers / Production Company: Banner Studios